"I take on projects that allow me to expand my horizon, seeking opportunities to learn, grow and improve."
Quentin Ayukesong, National Basketball Association
This feature story highlights Quentin Ayukesong, a former University of Illinois at Urbana-Champaign College of Media graduate who now works for the National Basketball Association as a production trainee. The purpose of this story is to showcase how the College of Media provides students with all of the tools they need to enter the industry of their choice. Clicking the photo will open the full PDF document.
CRISIS RESPONSE (Hypothetical)
"Next Level Preschool"
This crisis response email and press release to media outlets was prepared to minimize the situation that occurred at Next Level Preschool and present the crisis situation in a way that will benefit the organization. Clicking the photo will open the full PDF document.
Illinois Student Senate
This pitch letter was hypothetically written from an Illinois Student Senate (ISS) PR coordinator and addressed to a Staff Writer from the Daily Illini. The purpose of this pitch letter is to convince the newspaper to write a story about ISS, bringing awareness to the campus issue of sexual assault. Clicking the photo will open the full PDF document.
PUBLIC SERVICE ANNOUNCEMENT (PSA)
Common Ground Food Co-op
This PSA was created for the Common Ground Food Co-operative in Urbana, IL. The purpose of this PSA was to encourage people of the Champaign-Urbana community to become active owners of the Co-op. Clicking on the photo will lead you to the website, where you can watch the PSA.
SELF Magazine "Let's Get Real" Marketing Campaign
"Champions by Choice" Marketing Campaign
Social Media Netnography
Crisis Management Case Study
Public Relations Plan
Mattel Barbie Creative Brief
"Happy Hour Flight 5k" Case Study
"Career Chat" Podcast - Red Bull Brand Manager
Glidden "Random Acts of Brilliance" for Walmart Plans Book
Helen Resor/Demeter Fragrances Advertising Campaign